Coca-Cola has tried a mix between energy drink and its best-known flavor, but it has only lasted a year in North America.
Moving forward for a company like Coca-Cola can be a matter of trial and error until you find success. Something like this has happened with an experiment that has lasted only one year and has not established itself strongly enough in the market: Coke Energy.
Coke Energy is an energy drink that has had everything against it, starting with its North American launch in January 2020 and having been overshadowed by the coronavirus pandemic. It is a mix between the original Coca-Cola flavor and the contributions of flavor and components that energy drinks have. These kinds of drinks are gaining presence among the youngest and they did not want to miss that train.
However, Coke Energy didn’t cross the Atlantic hard and it didn’t reach too many people. there, so the company has given in and will continue to invest only in drinks that are successful or well known, although not all are at their best.
This drink is sold in four varieties, as pointed out in CNN, and has extracts of guarana, vitamin B and even 114 mg of caffeine per can, triple that of a regular Coke. You can buy Coke Energy, Coke Energy Zero Sugar, Coke Energy Cherry, and Coke Energy Cherry Zero Sugar. But now it will gradually begin to abandon the supermarkets.
Coca-Cola works in remove at least half of your beverage catalog to focus on the ones that are truly profitableAlthough this will be a long process and not very popular, as many fans of some drinks may show their reluctance to run out.
In any case, Coke Energy will be another of the more than 200 drinks that Coca-Cola has that begins its path to oblivion, at least in the near future.