In the latest chapter of ‘Origins: the beginning of the solution’ –The new web series of El Mundo Deportivo in collaboration with IKEA- two of the most important figures in Spanish fashion meet at the Lázaro Galdiano Museum in Madrid.
“Each Spaniard sheds up to 14 kilos of clothes a year. Do we really need that wardrobe?”
Nothing more and nothing less than Palomo Spain (Alejandro, for friends) and Jon Kortajarena. It goes without saying that they did not do it in vain: in this case it was not to pose or present a collection (as Palomo did in that same place back in 2016), but for something much higher and relevant: talking about the future of the industry textile and the crucial role it will play in the next decade in terms of sustainability.
“We can dress in a more sustainable way. Know what fabrics we buy, where they come from and how they have been manufactured”