A few days ago, after announcing the closure of LG’s mobile division, We debated which manufacturers could take advantage of the gap left by the Korean brand. We have not had to wait too long to see how Samsung and Apple, two of the main smartphone brands, have entered into war to win over the company’s customers.
Apple has devised a strategy to regain LG’s market share after its imminent exit from the market. Apparently, Apple will offer a special exchange program to LG users in South Korea in order to prevent these users from falling into Samsung’s networks, the most logical being the other large South Korean firm.
In fact, to this day, in the Asian country both Samsung What LG They are the agents that dominate the market, so it is logical to think that those who leave the firm that is now closing will fall into the networks of the other large national company. And this is precisely what Apple is trying to prevent.
A strategy that will be repeated in other regions like Spain?
Manzana launched the iPhone 12 series in Korea earlier than usual to gain market share, and indeed the Cupertino’s gamble is such that it opened its second Apple Store in Seoul earlier this year. Now what LG is out of the pictureApple wants to raise the stakes and compete head-to-head with Samsung for its customers.
That’s why Apple has partnered with local mobile operators to run a special program that would give phone owners LG a figure of money higher than 100 euros (at change) in addition to the exchange value of a brand phone. This undoubtedly increases the value of those old LG phones that are now seeing their value plummet.
Is an incentive of 100 euros sufficient considering that for buy one of the latest iPhone will you have to invest, at least 809 euros? On a personal basis we doubt it a lot, especially when Samsung has been in charge of revolutionizing the market with large mid-range mobiles with a high-end aroma and a price much lower than that of Apple terminals that can make LG customers fall in love. . According to a report, almost 80% of LG users have switched to a device Samsung galaxy and it seems that in order not to abandon this path the manufacturer also plans to run a similar exchange promotion.
The program, which is the first of its kind to carry out Manzana, is currently exclusive to South Korea but depending on its success it is quite likely that it will expand to more regions to prevent the rise of Samsung as a result of the closure of the brand globally.