Justina Blakeney, founder of Jungalow and a longtime Target associate (most recently as a Target Home Style Expert), will bring the cozy, free and natural vibe of Jungalow to Target’s Opalhouse brand. The perfect combination! Opalhouse designed with Jungalow It will feature nearly 300 pieces, including bedding, bathroom, decor, furniture, wallpaper and much more, at an incredible price. (Prices start at $ 10, and most items are less than $ 30.)
The new collection Opalhouse designed with Jungalow it’s full of color and good vibes, making it the perfect addition to our eclectic own brand Opalhouse. This partnership with Justina is also one of the many ways Target continues its commitment to sourcing and designing more products from black creators and designers. The collection will begin launching in most Target stores on June 13 and will be available on Target.com starting June 26, but read on for a sneak peek:
“Target is known for their unique collaborations that offer wonderful designs at an incredible value, and this new collection with the inspiring and talented Justina Blakeney will fill our customers’ homes with joy,” she says. Samara Tuchband, Senior Vice President of Marketing, Home of Target. “With a partnership that spans several years, we look forward to continuing to create beautiful products with Justina that inspire all customers with affordable and accessible designs.”
Justina, Jungalow’s mission is to “bring good vibes home”. Tell us more!
To bring good vibes home, we need to have fun, let loose, get creative, and see what we can discover! Once we understand what motivates us, we can create space to have it more present in our lives and in our homes. At Jungalow, our hope is that our designs inspire you to discover your own creativity and make your home look a little more colorful, with inspiring patterns and the “jungalicious“, But more importantly… let it be like YOU!
What do you want Target customers to know about you and the collection?
I think it’s creativity, not the price of things, that makes a home great. I believe that home can support not only the daily activities of life, but also our dreams. I also believe that color has the power to bring joy, that patterns are the seasoning of design, and that plants are magical. This collection was designed with great care to help bring the good vibes into your homes and help you on your way to creating your own place of happiness.
What makes Jungalow and Opalhouse a perfect match?
Jungalow and Opalhouse go together, like plants in terra cotta pots! Both Jungalow and Opalhouse love an eclectic mix of textures and colors, they are inspired by arts and crafts from around the world, and we both love to enjoy a good tassel or pompom!
What is your inspiration for the collection?
Nature is always our muse. We wanted to lean on earthly glitters, fun plant-inspired geometric designs, as well as natural materials. From wicker to raffia and coconut shells, we prioritize using materials that are close to the ground. We are also inspired by our travels. Inspiration from India, Mexico, Morocco, Italy and our California residence home can be seen woven into the collection.
Do you have a favorite item from the Opalhouse + Jungalow collection in your own home?
Scalloped bedspreads are perfect for layering. The woven striped cushion brings together many of the colors in the collection, making it the perfect piece to cover a bed. The bronze hand is another favorite because we all have those strange objects that are needed in a home, so why not make it beautiful? And speaking of beautiful homes, your plants deserve it too! The hanging wicker planter has all the type vibes vintage which I love and is great for looking up at the ceiling, which can make a room feel more spacious. Textured shower curtains are a great way to add warmth and softness to your bathroom. Mustard Yellow Shower Curtain brightens and energizes the entire room!
Jungalow is known for its free and natural vibe. How quickly and easily can Target customers add a little bohemian flair to their décor?
Through textiles! It can be anything from a decorative blanket to bedding to window curtains. Having colorful, layered fabrics that you can drape over a sofa or bed, hang from a drapery, or admire like a work of art are great ways to bring a soft, cozy, layered bohemian vibe into your homes. And don’t forget to add several lush plants in colorful pots and baskets to bring the room to life.
What’s the difference between designing for Target and designing on your own?
Jungalow is a small company. We are a small (but powerful) team of nine women who are in charge of the day-to-day running of the company. We typically design one product at a time and slowly develop a collection over a few years. Designing for Target is amazing because anything you dream of, no matter how unconventional, can be done. I once asked the Target Design team: “Is it possible to do this with a natural material?” or “Can we try something really outlandish?” my ideas were greeted with enthusiasm and creativity. The volume and variety of items we can dream of together is really exciting, and what really excites me is that we can do all of this at such affordable prices, making all of these things available to everyone.