Innovating in a sector like food can be very complicated, but it seems that Lidl has achieved it with an unexpected product.
On an annual basis, the Radar report on Innovation by Kantar and Promarca. It indicates which have been the most innovative activities in the mass consumption market of the previous year and yesterday that of 2020 was presented. As the first headline, it can be said that this time it has been Lidl who has succeeded with a dairy product.
Among the ten star products of this year are of all types and in general, they can all be bought in supermarkets without major problems. There are large international brands such as Nestlé or L’Oréal to others less known, and from food to some of the most sought after in the last year, such as those that refer to hygiene.
In any case, it has been decided that the star product of 2020 is the fresh cheese with Skyr extra protein from Milbona sold by Lidl. This cheese arrived at the supermarket chain in September of last year without much repercussion, but it seems to have convinced everyone.
Milbona cheese is prepared to be spread and It is sold in a 200 gram container for only 0.99 euros. Among its advantages is its high protein content and that it is made from fermented milk. A healthy product that it is also suitable for lacto-vegetarians. No one said that innovation should be available to only a few.
As reported in infoRETAIL, to this cheese from Lidl it was followed by Nestlé’s Fusian noodle yakisoba curry without palm oil, Cola Cao Café Mocca from Idilia, Oikos ethnic yogurt almond caramel nougat from Danone, Figure chocolate sugar-free cereal from Nestlé and many other products. A varied range in which you can later also find Heineken beers or Optimar Care hand wipes.
In short, food and useful products have been imposed for another year in the ranking prepared by Kantar. If you have not tried any of the products that have been mentioned, the time may have come If you do, they will surely surprise you.